T90 Laser IV: The Strike Counter

If you hadn’t noticed Rooney and co waltzing around the field in some shiny new boots then you’re probably not a football fan but I’m sure you’ll be able to appreciate the quality of the promo work for the new T90 boots. They feature some of the latest technology as you’d expect but for the purpose of this post they also have a great advertising campaign, and in particular a great video to back them up which is something you’ve come to expect from Nike these days. Everyone remembers last years World Cup ad which included every player on their books, and the Brazil airport ad of yesteryear which were all brilliant, however, even though this one isn’t as high profile it’s certainly up there with some of my favourites.

Read on to check the video…

The video features players of the moment Wesley Sneijder, Alexandre Pato and Gonzalo Higuain showing off their shooting skills however it’s the great uses of type, cut scenes, change of pace and soundtrack that really steal the show. Working together they create a very absorbing viewing experience with each second bringing something new to the table thus encouraging you to want to watch it until the end. You’ll be hard pressed to find something as visually exciting as this video in the sports industry at the moment! Check it out below: